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PRANA’s professionals offer expertise in a wide range of practice areas. Each practice
area is focused on a specific communications need and meeting specific business
goals. Bringing in specialists from a particular industry, we are able to build
teams best suited to address any client situation. Our core capabilities are in
our people, their expertise and domain experience. Our commitment and contribution
manifests itself as maximum value for our clients in everything we do. Specifically,
we are strongest in the following domains:
- Corporate Brand Management
- Financial Services PR
- Health Sciences PR
- Technology Communication
Our Methodology
PRANA’s proactive communications is a strategic management tool to shape perceptions
by building a foundation of informed opinion. Our credible communications approach
mirrors behavior and strengthens reputations.
We believe that integrated communication - a combination of those that are direct
and those that work to encourage third-party support - delivers business results.
Effective communication is exciting and thoughtful - drawing on a range of techniques,
including public relations, public affairs, advertising and other direct communications.
PRANA is a process-driven organisation. At the outset, we pursue relentlessly till
the core of the issue, that the communications needs to address, is understood.
This is done through exhaustive communication audits, field and desk research, analysing
competition behavior and visiting the legacy of the client. Once this is achieved,
our internal processes take over. The processes that enforce upon us the need for
an annual plan that is fragmented upto the weekly activity plan through quarterly
and monthly frameworks.
PRANA encourages its clients to establish benchmarks to measure its performance
as we get on board. Internally, our performance evaluation is a daily activity.
To our clients, we visit these benchmarks on a quarterly and annual basis.
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