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Our Approach
We partner you in your business and aim to know your organization as well as you
do
We use PR as a strategic reputation management and marketing tool
We interact with all your stakeholders knowledgably to add value at each stage
We help anticipate changes to help make your communications continuously relevant
Prana PR – Basic Processes :
Prana PR -Basic Process :
We initiate the relationship with a client by conducting a detailed communication
audit to identify communication opportunities. This involves media research, dipstick
perception studies amongst target groups as well as major offsite meetings with
the client to understand all issues relevant to the communication program.
Tracking the media on a daily basis to identify communication opportunities and
issues.
Establishing protocols for managing client-Agency relationships.
These include :
Weekly meeting for operational issues, a monthly meeting for planning and quarterly
meetings for reviews.
Establishing processes for managing client-media interface including identifying
the spokespersons.
Monthly reports of activities conducted and the resultant coverage in the target
media.
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