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Our People
PRANA’s professionals offer expertise in a wide range of practice areas.
We live and express our values through our most important asset, our people, for
whom we provide the best professional development, work environment and career opportunities
available in the global public relations industry.
Our team of over 26 people have strong institutional knowledge of issues, trends
and opportunities across industries and domains. Their experience helps in enhancing
client’s credibility and trust. The core team is supported by a Group backbone of
our network of 14 offices across all major markets of the country. Some of the key
members of our team are as follows:
Sushil Bahal :CEO
Sushil has been in the business of communication for the past 20 years. A 360o communications
practitioner, Sushil has been hands-on in advertising, public relations, direct
marketing, sales promotions and direct sales. In each of these practices, he has
managed complex tasks as individual assignments and also as integrated solutions
provider.
Although Sushil has been primarily associated with financial services communications,
he has worked for products and services from health sciences, manufacturing, hospitality
and ITeS domains also. Through our associate firm RAKA Advertising & Marketing Pvt.
Ltd., Sushil is well represented in Advertising Agencies Association of India, Indian
Broadcasting Foundation (IBF) etc.
Prafull Sawant :
Over 8 years in journalism covering IT, Business and Pharma industry. Senior Correspondent
with Tata Infomedia, Assistant Editor with Jasubhai Media and as a freelancer with
Times of India.
Shailesh Kher :
Shailesh has over 10 years experience in business journalism and business
analysis. He has worked for reputed publications such as Financial Express, Fortune
India and has covered corporates, markets, IPO analysis etc.
Swati Mirchandani :
Swati has done her masters Diploma in Advertising and Public Relations and has been
in a PR practioner for nearly 5 years. She has been a part of the team that has
been servicng BNP Paribas for 3 years now. Swati has a broad-based experience in
the domain of financial services and has managed many PR task for multiple clients.
Shekhar Singh Batham :
An MBA in Finance, Shekhar brings in an experience of over 4 years in Capital Market.
His current profile at Prana includes structuring, planning and organizing investor
relations in the organization for all types of client. His team exclusively focuses
on work related to Investor Relations.
Ramkumar Upara :
Nearly 3 years of experience in Public Relations Industry, Raamkumar Uppara is currently
working as an Account Manager in Prana Public Relations. His key responsibilities
in Prana PR includes planning, strategizing and implementing the processes designed
for the clients. His key strengths in the domain are conducting media training sessions
for the new clients and handling PR activities during crisis situations.
In his tenure in Prana, he has successfully done servicing for banking, textile,
Oil & Gas and infrastructure industry. He has also been active in assignment
based PR and IR activities for some of the leading brand names like IBA (Indian
Banking Associations), TiE (The Indus Entrepreneurs), Osians-Durand Football Tournament
and etc.
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